Media Planning
What's Missing From Your Black Friday and Cyber Monday Media Mix?
Most Black Friday and Cyber Monday media plans reach for the same channels. Here's how to find real incremental reach — and where podcast advertising fits.
Podcast Advertising
Media Planning
How Is Podcast Advertising Measured? Downloads, Impressions, and What Actually Counts
Downloads, impressions, listens, streams—podcast metrics mean different things and are measured differently. Here's what each one counts, how reach is calculated, and what planners actually use to buy and measure campaigns.
Media Planning
Is Podcast Advertising Better Than Social Media Advertising?
Podcast advertising and social media advertising reach fundamentally different audiences. Here's how they compare on attention, trust, reach, cost, and measurement—and how to build a strategy that uses both.
Advertising costs
How Do You Measure Podcast Advertising ROI?
Podcast delivery runs on RSS, outside the browser, with no cookie at the point of exposure. This guide covers the metrics, benchmarks, and optimisation framework for measuring podcast advertising properly, including what to do when results come in below benchmark.
MENA Podcast
MENA Podcast Advertising: Data, Benchmarks, and What's Driving Growth
Five years of proprietary campaign data from Next Audio reveals how podcast advertising is performing across MENA. Listener statistics by market, listen-through rate benchmarks, top-performing genres, and verified results from brands including Qatar Airways, Saxo Bank, Valentino, and Capital.com.
Podcast Advertising
Does Podcast Advertising Work in MENA?
MENA is not an emerging podcast market — it's an established one. Saudi Arabia has 67% weekly listenership. UAE has 1.3 million active listeners. Here's how to plan and execute podcast advertising across the GCC and wider region.
Podcast Advertising
How Much Does Podcast Advertising Actually Cost?
Podcast advertising costs range from $15 to $55 CPM depending on format, audience size, and targeting. This guide explains what different budgets actually buy—and how to plan based on outcomes, not just spend.