Podcast delivery runs on RSS, outside the browser, with no cookie at the point of exposure. This guide covers the metrics, benchmarks, and optimisation framework for measuring podcast advertising properly, including what to do when results come in below benchmark.
Five years of proprietary campaign data from Next Audio reveals how podcast advertising is performing across MENA. Listener statistics by market, listen-through rate benchmarks, top-performing genres, and verified results from brands including Qatar Airways, Saxo Bank, Valentino, and Capital.com.
MENA is not an emerging podcast market — it's an established one. Saudi Arabia has 67% weekly listenership. UAE has 1.3 million active listeners. Here's how to plan and execute podcast advertising across the GCC and wider region.
Podcast advertising costs range from $15 to $55 CPM depending on format, audience size, and targeting. This guide explains what different budgets actually buy—and how to plan based on outcomes, not just spend.